Replacing spreadsheets with a custom CRM

The problem

DTC brand owners were tracking their influencer partnerships in Excel. Statuses, contacts and deliverables lived in spreadsheets that took hours to keep up to date.

What I did

I built a CRM made for that job, from 0 to 1:

• Excel import and export, plus bulk operations, so onboarding was fast
• Status updates, grouping and structured records instead of free-form cells

It later became CollabZen, a partner management product, which is now paused.

The result

• 10+ hours of manual work saved per client, every month
• Metadata for influencers with 10M+ total followers, in one place